About ProVeritas Group

We develop adaptive, agile and emotionally intelligent leaders through our evidence-based leadership development programs. We are your allies in learning and growth.

Our Mission

We are dedicated to developing C-Suite and Boardroom leaders with the right capabilities to navigate today’s VUCA (volatile, uncertain, complex and ambiguous) landscape to generate positive outcomes that benefit all stakeholders. Since better outcomes are produced by cognitively diverse leadership teams and boards, we are also on a mission to equip leaders from STEMM fields (science, technology, engineering, maths and medicine) to transition to the C-Suite and the Boardroom effectively and sustainably.

Our Values

Our business name, ProVeritas, reflects the importance of our values. The prefix “pro” means to be in favour of, or to advance forward whereas the Latin word “Veritas” stands for integrity, honesty and trust.

As committed allies in our clients’ learning, development and growth, we ensure that our clients are always advancing forward in achieving positive results.

Our values guide our behaviours at every step of the engagement - from contracting, program design, delivery, through to embracing and implementing our clients’ feedback for mutual continuous improvement.

proveritas group values

Dr Ruby Campbell, MScCoachPsych, MBA (Exec), PhD - Founder and Managing Director

Ruby is well known for developing influential leaders and helping them transition to C-level roles through cutting edge coaching programs that produce long-lasting results. She has been coaching leaders and teams for more than 10 years from a wide range of sectors including corporate, academia, government and non-for-profit. As highly empathetic, warm and experienced executive coach, Ruby invites her clients on a transformative journey leading to positive outcomes that last.

Prior to becoming an executive coach, Ruby had a 25-year track record as a transformational leader in pharmaceutical and biotech industries. She was the first female R&D Manager in the Australian pharmaceutical industry and played a pivotal role in building the Asia Pacific Centre of Excellence for a multinational, leading her team to launch new drug products of well-known brands in the early 90s. Ruby was later seconded to the US to lead international audits and resolve major regulatory compliance issues. Shortly after, she was asked to establish a contract services unit for two US-based facilities and grew the business by 200% in 18 months. She returned to Australia in the late 90s to hold general management roles in operations and scientific affairs.

Ruby has a Masters in Coaching Psychology from the University of Sydney, an MBA (Executive) from the University of New South Wales, a both a PhD in Science and a Bachelor of Applied Chemistry (First Class Honours) from the University of Technology, Sydney. Having experienced the many challenges of academic and corporate life, she has a deep understanding of what is needed to succeed and be an effective leader, which is one of many reasons why clients easily develop a “resonant” relationship with Ruby.

Ruby is a Fellow of the prestigious Institute of Coaching McClean Hospital/Harvard Medical School Affiliate. She is also a Professional Certified Coach with the International Coaches Federation (ICF), a member of the University of Sydney Coaching & Mentoring Alumni (USCMA), a member of the International Leadership Association and an Affiliate Member of the Australian Psychological Society (APS) Interest Group in Coaching Psychology. She is a certified Hogan and 360 Assessments and MTQ48 Mental Toughness practitioner and a Mental Health First Aider.

She has been part of the UNSW Business School Adjunct Faculty since 2010 and is an academic reviewer and presenter at the International Leadership Association Global Conference (2019 & 2020). You can learn more about her leadership research work on ResearchGate.

Ruby is the author of Scientists in Every Boardroom: Harnessing the Power of STEMM Leaders in an Irrational World.

Who we work with

Our clients come from a wide range of sectors and industries and can be Australian organisations or multinational subsidiaries. We are also engaged by individuals privately. Our clients are from middle management upwards (General Managers, Directors, VPs, C-Suite). They can be individuals with high potential, those with significant responsibility and who have the potential to develop and change, as well as teams.

Our Coaches and Partners

ProVeritas Group is a rapidly expanding firm due to the increasing demand for executive and organisational coaching in Australia and worldwide as a preferred approach to high-impact learning and development initiatives.

Depending on the scope of the engagement, ProVeritas Group will partner with other firms or contract individual practitioners who are aligned with our Mission and Values and meet our strict selection criteria.

Part of the selection criteria include being experienced executive coaches, and having tertiary qualifications and training in one or more disciplines (e.g., Psychology, Coaching, Business and Science).

Associations & Certifications