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Leadership innovation

We develop adaptive, agile and emotionally intelligent leaders through our evidence-based leadership development programs. We are your allies in learning and growth.

About ProVeritas Leadership

Direction and development for tomorrow's leaders

Learning & Growth

Positive Results

Trust & Integrity

Knowledge

Collaboration

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Our Mission

We are dedicated to developing C-Suite and Boardroom leaders with the right capabilities to navigate today’s VUCA (volatile, uncertain, complex and ambiguous) landscape to generate positive outcomes that benefit all stakeholders.

Since better outcomes are produced by cognitively diverse leadership teams and boards, we are also on a mission to equip leaders from STEMM fields (science, technology, engineering, maths and medicine) to transition to the C-Suite and the Boardroom effectively and sustainably.

Our Values

Our business name, ProVeritas, reflects the importance of our values. The prefix “pro” means to be in favour of, or to advance forward whereas the Latin word “Veritas” stands for integrity, honesty and trust.

As committed allies in our clients’ learning, development and growth, we ensure that our clients are always advancing forward in achieving positive results.

Our values guide our behaviours at every step of the engagement - from contracting, program design, delivery, through to embracing and implementing our clients’ feedback for mutual continuous improvement.

Help Leaders Embrace Sustainability

A Playbook for Coaching Leaders in Sustainable Decision-Making and Policy

Shaping Tomorrow: Your guide to empowering leaders to take bold climate action. This flexible workbook provides actionable strategies, communication frameworks, and holistic approaches, that will show you how to navigate systems and inspire leaders to make courageous, sustainable choices for our planet’s future. Global Launch Event: 14 November 2024

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Our leadership team

Dr Ruby Campbell
MSc (CoachPsych), MBA (Exec), PhD
Founder and Managing Director

Dr Ruby Campbell is an internationally recognised executive coach, leadership consultant, and author dedicated to helping leaders transition to senior, executive, and board roles. She specialises in empowering STEMM leaders to influence decision-making, drive transformational change, and foster sustainable futures. As the Founder and Managing Director of ProVeritas Leadership Pty Ltd, Ruby collaborates with executives and teams across corporate, academic, government, and non-profit sectors, delivering cutting-edge coaching programs that enable leaders to thrive amid complexity and uncertainty.

In 2019, Ruby authored the groundbreaking book Scientists in Every Boardroom: Harnessing the Power of STEMM Leaders in an Irrational World, which debuted as the #13 business management book on Amazon. This influential work is part of the National Library of Australia's Catalogue and is available in state libraries across Australia.

Ruby serves as the Australian Co-Lead of the Inner Development Goals (IDG) Research Team, contributing to global initiatives that cultivate the inner skills essential for sustainable leadership. She also served as the Chief Editor and Lead Author of Shaping Tomorrow: A Playbook for Coaching Leaders in Sustainable Decision-Making and Policy, leading an international, transdisciplinary team to equip changemakers with the mindsets and capabilities necessary to shape a sustainable future.

A trailblazer in the coaching industry, Ruby founded the APAC Roundtable for the Institute of Coaching (IOC), McLean Hospital, Affiliate of Harvard Medical School, and subsequently expanded its reach throughout Australia and New Zealand, enhancing the IOC’s regional presence. She is a Fellow Member, Council Member, and past ANZ Roundtable Convenor of the IOC. She is also a Fellow member of the Association for Coaching, acknowledged for her enduring contributions, leadership, and service to the coaching profession.

Prior to her coaching career, Ruby amassed 25 years as a transformational leader in the pharmaceutical and biotech industries, holding senior positions in Australia, the United States, and the Asia-Pacific region. She was among the first female R&D Managers in the Australian pharmaceutical sector, instrumental in establishing an Asia-Pacific Centre of Excellence for a multinational corporation, and led significant drug launches in the 1990s. Ruby later directed international business expansions and large-scale strategic initiatives in operations, regulatory affairs, and scientific affairs.

Ruby earned both a PhD in Science and a Bachelor of Applied Chemistry (1st Class Honours) from the University of Technology, Sydney; an MBA (Executive) from the University of New South Wales, and a Master in Coaching Psychology from the University of Sydney. Additional professional affiliations and certifications include:

  • Certified Systemic Team Coaching Practitioner (EMCC Global Team Coaching Program with Professor Peter Hawkins)
  • Certified Hogan Personality and 360 Assessments Practitioner
  • Certified AQR MTQ (Mental Toughness) Practitioner
  • Member and Certification Student, Non-Violent Communication
  • Mental Health First Aider
  • Member of the Climate Coaching Alliance
  • Member of the Global Compassion Alliance
  • Academic Reviewer and Speaker for the International Leadership Association
  • Adjunct Faculty Member at UNSW Business School since 2010

Connect with Ruby via LinkedIn

Paul Saunders
MSc (Neuroscience Leadership) - Associate

Paul is a registered psychologist who works with organisations across the world delivering leadership development, executive coaching and professional development programs. With over twenty years’ experience he is highly regarded in the field of leadership development, executive coaching, resilience and change management. He works with leaders and their teams equipping them with the resilience and capability to lead transformational change, improve performance, be agile, innovative and grow as leaders. Paul has been engaged as an executive coach and facilitated several leaderships, team development and organisational cultural change programs for a variety of organisations: public listed companies, government agencies, law firms, consulting firms, and private organisations.

Paul uses his background in neuroscience, positive psychology, and organisational psychology to design and deliver evidence-based and highly effective organisational change programs, executive coaching programs, and leadership team workshops for clients. He facilitates workshops and coach’s senior management and their teams to become champions of their organisational strategy and change programs. He helps leaders use their strengths and build their capability to engage effectively with their teams; in influencing upwards with stakeholders; and in work collaboratively with their peers when leading change.

Paul is a registered psychologist with a Grad. Dip Applied Psychology, and B.A. Psychology & Legal Studies, and is a Member of the Australian Psychological Society. He has a Masters in Science (Neuroscience leadership). Paul is accredited in a variety of assessment tools: The Hogan profile and 360; HBDI; OPQ, the Korn Ferry leadership profile; the Watson Glasser Critical Thinking Assessment; and the Belbin Team Profile.

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Theresa Lim
MSc(CPsych), MBA (AGSM) - Associate

Theresa Lim has been coaching startup founders (both early-stage and scaleups) since 2018, bringing approximately 25 years of corporate, startup, and scaleup experience to help clients find innovative business solutions. She is known for creating safe spaces that enhance clients' self-awareness, help uncover blind spots, and improve overall well-being. Her work allows clients to navigate uncertainty, develop critical thinking, and solve complex, wicked problems.

As the founder and CEO of Play2Lead, a gamified mobile behavior change platform, Theresa led her third software startup after building a diverse career across sales, marketing, product operations, and consulting roles at companies such as Vodafone, Andersen, and ThoughtWorks in Silicon Valley, Sydney, and Singapore. Her experiences have given her a deep understanding of the challenges faced by corporate team leaders and early-stage startup founders, enabling her to lead intergenerational, cross-cultural, and hybrid teams effectively.

Theresa has a Masters in Coaching Psychology at the University of Sydney. She also holds a Bachelor of Commerce and an MBA from the University of New South Wales. Additionally, she is a scholarship holder of the Search Inside Yourself Leadership Institute program, a leading Mindfulness & Emotional Intelligence initiative originally developed at Google. Passionate about workplace well-being, Theresa is especially focused on improving focus, resilience, inclusivity, psychological safety, and compassion within teams. Theresa also offers mentoring to leaders navigating uncertainty in their industry or career, which includes guiding them to leverage their strengths, and upskilling by experimenting with the latest AI tools.

Connect with Theresa via LinkedIn

Dr Vivianna Rodriguez Carreon
PhD, MSW, BA Comm Sci

Meet Dr. Vivianna Rodriguez Carreon, a distinguished interdisciplinary scholar, facilitator, and consultant with a global perspective on human development, capabilities, and consciousness. In her leadership and team coaching work, Vivianna delves into the inner and outer dimensions of human experience, fostering agency in both individuals and systems. Her unique ability to seamlessly apply multiple approaches is a product of her keen interest in navigating the intricate balance between internal and external self in both theory and practice. Building on a decade of research focused on agency in the face of adversity, Vivianna honed her expertise during a visiting fellowship at the International Development Department of the University of Oxford in 2011.

Currently, Vivianna serves as the curriculum designer and lecturer for "Peace of Mind: The Psychology of Peace" at the University of Sydney since 2019, showcasing her commitment to advancing knowledge and understanding in her field. As a contemplative practitioner and scholar, she also contributed as a research fellow for the Mind and Life Summer Research Institute in 2016 and 2020.

Vivianna's academic journey includes earning a PhD in peace and conflict studies from The University of Sydney, where she was an Australia Postgraduate Awardee APA. Remarkably, she completed this challenging program while raising a newborn and toddler. She has also received the National Council for Scientific and Technological Development CNPq award in Brazil for her postgraduate stricto sensu degree. Her educational background includes a Master's in Social Work with a specialization in Social Policy from the Pontificia Universidade Catholica de São Paulo and a BA in Science Communications from La Universidad de Lima in her home country, Peru.

Dedicated to continuous learning, Vivianna has participated in various workshops and certifications with renowned leaders and organizations. Notable examples include workshops on trauma treatment with Bessel Van Der Kolk, collective trauma healing with Thomas Hübl, and immunity to change with Robert Keagan. She has also pursued certification in longer programs such as Awareness-based Systems Change with the U-School for Transformation, Timeless Wisdom Training with the Academy of Inner Science, Trauma-Informed Leadership I and II with the Pocket Project, and Design Thinking with IDEO.

Vivianna's commitment extends beyond academia, as she actively engages with private, government, and academic sectors. She has served as a core co-host and co-facilitator of Theory U for LATAM with the Presencing Institute and contributed to the research network. Her involvement also includes serving on the academic advisory board of the Inner Development Goals (IDG), where she leads the IDG Higher Education circle. Discover more about Vivianna's impactful work across various sectors and explore her academic contributions here and her LinkedIn page here.

Connect with Vivianna via LinkedIn

Our Coaches and Partners

ProVeritas Leadership is a rapidly expanding firm due to the increasing demand for executive and organisational coaching in Australia and worldwide as a preferred approach to high-impact learning and development initiatives.

Depending on the scope of the engagement, ProVeritas Group will partner with other firms or contract individual practitioners who are aligned with our Mission and Values and meet our strict selection criteria.

Part of the selection criteria include being experienced executive coaches, and having tertiary qualifications and training in one or more disciplines (e.g., Psychology, Coaching, Business and Science).

OUR KEY leadership coaching solutions

Executive Leadership Development

Leadership Coaching

Emotional Intelligence, visioning, sense-making, inventing and other essential leadership capabilities.

Leadership Consulting

Evidence-based, customised L&D solutions to equip 21st Century leaders achieve business outcomes sustainably.

Team
Coaching

Helping teams function as more than “the sum of its parts” by learning how to connect and collaborate effectively.

Climate & Sustainability

Helping organisations understand, develop and action evidence-based ESG strategies with humanity in mind.

ProVeritas Leadership clients come from a wide range of sectors and industries and can be Australian organisations or multinational subsidiaries. We are also engaged by individuals privately. Our clients are from middle management upwards (General Managers, Directors, VPs, C-Suite). They can be individuals with high potential, those with significant responsibility and who have the potential to develop and change, as well as teams.

Our Clients include

1-Novotech
Crescent Capital Partners
CXA Group
Downer Group
fairfax media
Genesis Care
GWF
healthways
iSentia
JLT Re
Kyowa Kirin
Mac Steel
mylan
oracle
takeda
United Nations of Australia Association
University of Sydney
unsw business school
UNSW Faculty of Engineering
veda
Westcon Comstor
Westpac
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z 2 - Crone Architects
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Executive Leadership Media & Podcasts

Recent Media

All Media

Dr Ruby Campbell is the founder and Managing Director of ProVeritas Leadership, and Executive Coaching and Consulting firm. She is also the author of the ground-breaking book Scientists in Every Boardroom: Harnessing the Power of STEMM Leaders in an Irrational World.
MORE ABOUT OUR TEAM

Associations & Certifications

Climate Coaching Alliance logo with link
International Coaches Federation (ICF) logo with link
Association For Coaching logo with link
international leadership association logo with link
institute of coaching logo with link
Australian and New Zealand Mental Health Association logo with link
Oxford Review logo with link
Mental Toughness Partners logo with link
Hogan Certified logo with link

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